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A Day of Distracted Driving

Distracted Driving Campaign Poster

On Tuesday October 23, 2012, DriveWise was in Hamilton for the Hamilton Police Distracted Driving Day. The Hamilton Police had issued approximately 4200 tickets based on distracted driving since February of this year alone, something had to be done, people have to learn the dangers involved with driving distracted; this is where DriveWise came in.

We set up the simulator in the Limeridge Mall with the Hamilton Police, and had all types of people text and drive on our Driving Simulator in a safe environment, in an effort that they may receive the message of how easily and fast things can change on the road, and that driving requires your FULL attention. Even the police got in on the action, proving their skills to the crowds of people who stopped by wondering what all the commotion was about.

Closer to lunch time we began to get the media in on the “fun”, with media coverage on the event from all ends of the spectrum: Hamilton Spectator(Print/Web), CHCH(Television), AM900 CHML(Radio), CBC Hamilton(Web) and lots of Tweeting!

The Media took turns covering the event from the seat of our driving simulator. The Hamilton Spectator and CHCH interviewed many people about their experience on the simulator with video and audio recording; CHCH had a live broadcast at 12:00pm for a few minutes and had their segment on the event view-able on their six o’clock and 11 o’clock news. Hamilton Spectator published an article on the event: A reminder that texting and driving isn’t a LOL matter. AM900 CHML had two of their radio personalities broadcast live on the simulator, with full coverage on the event, now available as podcast. Thank you to AM900 for putting me on air for 5 minutes! The event also attracted CBC Hamilton who should be putting out an article any time now, and even a few journalists that were just passing by.

Crowd Reaction

Photo by Rosie-Ann Grover/TheSpec

All in all it was an excellent, exciting, and successful event. It was great to see crowd reaction to the simulated reckless driving happening on the simulator. Dozens of simulated tickets were issued, pixels were lost, and people cried laughter. It can be thanks to everyone involved that we feel the community of Hamilton is now a bit safer. Only time will tell of the full extent of the Hamilton Police Distracted Driving Day.

What is your view on distracted driving? Should we be more strict? Let us know in the comments below!


About Matthew James Earle

Currently, I'm the Marketing Coordinator at DriveWise head office in Barrie. Here's a bit about me: I'm a graduate of Advertising at Sheridan College where I learned about the many sectors of the advertising industry including; integrated marketing communications, sales, media, advertising planning & preparation, interactive marketing, and ad layout and copy. Follow me on Twitter: @_MatthewEarle


One thought on “A Day of Distracted Driving

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    Posted by Rosalyn | January 19, 2013, 6:56 am

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