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News Articles, Press Releases, Safety Tips, Uncategorized

DriveWise into the Labour Day Long Weekend

It’s the last long weekend of the summer. The OPP will be on watch especially for distracted and aggressive drivers.

To kick off the importance of safe driving this long weekend, DriveWise will be with the OPP Highway Safety Division to tackle distracted driving on Friday morning. The event will take place at the King City ONroute service station just off the 400 Northbound. DriveWise will be at the service station bright and early, 6AM to 9AM with our Driving Simulator and Mobile Training Unit. Stop by for a demonstration or watch for us on the news to see how fast things can go wrong on the road while distracted (in a simulated and save environment of course).

The Training Unit Holds a Driving Simulator and classroom inside.

The Training Unit Holds a Driving Simulator and classroom inside.

In a recent news release, the OPP Highway Safety Division’s  Chief Superintendent Don Bell said that, “Most people would not get into a vehicle with an impaired driver and they are at as much risk in the presence of a distracted driver as an impaired driver.” He also added, “If drivers do not have the good sense to stop this dangerous behaviour on their own, I encourage passengers to take responsibility for their own safety by speaking up.  If you are a passenger in a vehicle and the driver is not completely focused on driving, is talking on a cell phone or even worse – texting, remind them that they are endangering your life and that you want them to stop.”

Students of all ages are heading back to school next week, and distracted driving is a big concern for police as it continues to surpass impaired driving-related deaths. Police say this trend should be of concern for all who travel on roads and highways.

The OPP says that so far this year 47 of the 177 killed in collisions involved distracted driving in their jurisdiction alone, compared to the 32 impaired driving-related deaths.

While looking at his phone, the driver experiences lane departure into oncoming traffic.

While looking at his phone, the driver experiences lane departure into oncoming traffic.

You can read the full News Release Here.

If you plan on drinking, you should also plan for an alternate way home; public transit, calling a friend or parent, or a taxi. You can even hire a designated driver service that will ensure you and your car get home safe.

On behalf of DriveWise, please take care this weekend. Ensure seat-belts are worn on all passengers, that your full attention is on the road and not on a handheld device! Remember, Hootie is watching you!


About Matthew James Earle

Currently, I'm the Marketing Coordinator at DriveWise head office in Barrie. Here's a bit about me: I'm a graduate of Advertising at Sheridan College where I learned about the many sectors of the advertising industry including; integrated marketing communications, sales, media, advertising planning & preparation, interactive marketing, and ad layout and copy. Follow me on Twitter: @_MatthewEarle


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